Ana Couto Branding & Design

Coca-Cola – Fanta Laranja

Challenge

Define a strategy for a full line extension of Fanta Laranja (Orange) line, focused on 12 to 15 years old consumers, encouraging their desire to try something new. The brand must focus on aspects such as exotic things, curiosity, innovative spirit, discovery and surprise.

Solution

A product focused on discovery and new flavors, instigating curiosity in young people starting with new packaging up to and including launch strategies.

Results

Fanta Laranja (Orange) Discovery inaugurated a new category within the Fanta Laranja area with a line of products that presents novelties every year.