Ana Couto Branding & Design

CI

Challenge

How to rejuvenate a brand to communicate to a young public?

Ana Couto Branding & Design’s challenge was to reposition the Central de Intercâmbio (CI) (a Student Exchange Bureau) brand and revitalize its image to transmit a new moment at the organization: a leading brand focused on tourism and exchange programs for young people.

Solution

The CI Brand Platform translated its new positioning based on trips for young people (young in age and/or spirit), integrating the exchange student concept with tourism to create a new mode in travel experience.

Four elements from nature are used to stimulate new inspiration and knowledge so the brand will constantly appear in a differentiated version.

The new brand instrument allows for an alignment of CI Corporate Materials with communication partners all over Brazil and succeeds in gaining recognition from its clients.

Results

The CI repositioning project approximated the young public with the new Brand Personality, creating greater synergy and greater involvement among collaborators and franchise holders.

The new brand instrument allows for an alignment of CI agencies with communication partners all over Brazil and succeeded in gaining recognition from its clients.