Ana Couto Branding & Design

BAT - Belmont

Challenge

Develop a merchandise portfolio for HORECA as a complement to the brand renovation movement, reinforcing its attributes – revitalization, the beach and freshness – in a differentiated manner at its POS.

Solution

We used pioneer materials such as gel and rubber to create 20 interactive, fun-filled pieces, that valued brand’s main icon, the wave, and referred to beach and fun among friends.

Results

The portfolio was adopted in various countries and helped consolidate the new visual identity of the Belmont brand, besides expanding the perception of the product to retailers. The job also widened our relation with BAT – British American Tobacco.